My Responsibilities

Content Creation

Social Media Strategy

Analytics & Insights

Used performance data and social analytics to identify growth opportunities, optimise content strategy and report actionable insights to stakeholders.

Influencer & Community Campaigns

Sourced and managed influencer partnerships and community-driven campaigns to expand reach, drive engagement and build brand advocacy.

Produced high-performing short-form social content, filming and editing platform-native videos designed to maximise engagement and reach.

Developed trend-led social content strategies and campaign plans aligned with audience behaviour, brand objectives and platform best practices.